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2011: Delta Medical and pharmaceutical market of Ukraine

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06.02.2012

2011: Delta Medical and pharmaceutical market of Ukraine

Active promotional work during previous 12 months has secured to Delta Medical team leading positions by the results of analytical research in ratings of independent audit companies.
For example, the following brands are keeping their leading positions on the market: line of 100-% sea water products Humer (Laboratoires URGO, France), pain relief gel against backache, joint and muscle pains DEEP Relief (Mentholatum, USA), vitamins for feminine health and beauty Perfectil (Vitabiotics, Great Britain), vaginal probiotic Gynoflor (Medinova, Switzerland), Flexitol heel balm (Laderma, Australia) and Efferalgan–suppositories (Bristol-Myers Squibb, USA)*.
According to Medical Data Management (MDM) data for 2011, Delta Medical is in top-10 marketing organizations among all market players by the share of recalls of Ukrainian healthcare specialists about promotions of pharmaceutical companies:
- 1st  place among laryngologists;
- 2nd place among pharmacists;
- 3rd place among pediatricians;
- 5th place among dermatologists;
- 7th place among gynecologists;
- 8th place among trauma surgeons.
Within the scope of periodical review of the results of Ukrainian pharmacy market development by the research system  «PharmXplorer»/«Pharmastandard» of «Proxima Research» company, Delta Medical was included in TOP-10 marketing organizations on the basis of Evolution Index by the results of 2011 (Table 1) **

* Data of «Pharmstandard», in money terms
**Data published in the newspaper "Weekly Pharmacy" (№824 (3), 23.01.2012), in the article «Helicopter View: Pharmacy market of Ukraine in 2011»

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